Passive Income Mastery Table of Contents
Chapter 1: Introduction to Internet Marketing
What Internet Marketing Is ................................................................................10
What Internet Marketing is Not .........................................................................12
The Pros of Internet Marketing ..........................................................................13
The Cons of Internet Marketing .........................................................................14
How to Win the Internet Marketing War ...........................................................16
Chapter 2: Starting Your Internet Business
The Importance of Planning .............................................................................. 20
Ways of Making Money Online...........................................................................21
Getting all the Essential Tools You Need........................................................... 22
Choosing Your Internet Business Model ........................................................... 24
Why Have Your Own Domain Name? ................................................................25
Securing Your Own Web Host ............................................................................27
Chapter 3: Selecting Your Niche
Niche Marketing in a Nutshell............................................................................31
How to Identify an Existing Demand ................................................................ 32
Common Mistakes Made in Researching Your Niche ....................................... 33
List of Hot, In-Demand Niches Online...............................................................35
Chapter 4: Selling Products Online
Selling Products on the Internet........................................................................ 39
Types of Products You Can Sell Online ............................................................. 40
Digital Products...................................................................................................41
Physical Products ............................................................................................... 44
Physical Product vs. Digital Product - Pros & Cons ...........................................45
Chapter 5: Copywriting
Salesmanship in Print........................................................................................ 50
Why is Copywriting Important? .........................................................................51
Copywriting: Writing the Perfect Headline ........................................................52
Copywriting: Writing the Introduction ..............................................................54
Copywriting: Body and Conclusion ....................................................................55
Copywriting: Publishing Your Work...................................................................57
Copywriting: Planning Your Message................................................................ 58
A Short List of Words that Sell ...........................................................................59
All-Time Attention Grabbing Headlines.............................................................61
Chapter 6: Search Engine Optimization
What is Search Engine Optimization (SEO)? .....................................................65
Why is Search Engine Optimization Important? .............................................. 66
Steps for Search Engine Optimization (SEO).....................................................67
Going After the Competition With SEO ............................................................ 69
Building a Content-Rich Site ............................................................................. 70
Chapter 7: Leveraging on Affiliate Programs
What is an Affiliate Program?.............................................................................74
Why Use Affiliate Programs? ..............................................................................75
How to Set Up an Affiliate Program for Your Products .....................................76
Recommended Affiliate Programs..................................................................... 78
How to Recruit Affiliates.....................................................................................79
Joining Affiliate Programs to Multiply Your Income Streams.......................... 82
What to Look for in an Affiliate Program before Joining.................................. 84
Places to Hunt for Rewarding Affiliate Programs ............................................. 85
Chapter 8: Striking Joint Venture Deals
Why Joint Venture is the Best Free Marketing Method.................................... 90
Joint Venture in a Nutshell.................................................................................91
Writing Your Joint Venture Proposals .............................................................. 92
How to Look for Joint Venture Partners ........................................................... 93
Tips on Getting JV Partners................................................................................95
Chapter 9: Making Even More Money with Resell Rights
What is Resell Rights?........................................................................................ 99
Types of Resell Rights ...................................................................................... 100
How to Use Resell Rights in Your Favor........................................................... 101
What to Look for in a Resell Rights Product Before Investing ........................103
Chapter 10: Going Viral with Viral Marketing
Top Viral Marketing Success Stories ................................................................107
Key Elements of Viral Marketing Success ........................................................109
Types of Viral Marketing Methods ................................................................... 113
Chapter 11: Publishing Your Own Mailing List & Newsletter
Mailing List - Your Personal Gold Mine ........................................................... 118
Publishing Your Own Newsletter...................................................................... 119
Auto Responders - Your Main Asset.................................................................120
How to Publish a Successful Newsletter ...........................................................122
Making Money from Your Mailing List ............................................................123
How to Collect Subscriber Leads ......................................................................125
Chapter 12: Free & Low Cost Advertising Methods
Free & Low Cost Advertising - Do They Still Work? ........................................129
Writing & Submitting Articles ..........................................................................130
Using Traffic Exchanges ................................................................................... 131
Link Exchanges .................................................................................................133
Participating in Forums ....................................................................................134
E-zine Advertising............................................................................................. 135
Press Releases ...................................................................................................136
Using Pay-Per-Click (PPC)................................................................................138
Summary ...........................................................................................................142
What Internet Marketing Is ................................................................................10
What Internet Marketing is Not .........................................................................12
The Pros of Internet Marketing ..........................................................................13
The Cons of Internet Marketing .........................................................................14
How to Win the Internet Marketing War ...........................................................16
Chapter 2: Starting Your Internet Business
The Importance of Planning .............................................................................. 20
Ways of Making Money Online...........................................................................21
Getting all the Essential Tools You Need........................................................... 22
Choosing Your Internet Business Model ........................................................... 24
Why Have Your Own Domain Name? ................................................................25
Securing Your Own Web Host ............................................................................27
Chapter 3: Selecting Your Niche
Niche Marketing in a Nutshell............................................................................31
How to Identify an Existing Demand ................................................................ 32
Common Mistakes Made in Researching Your Niche ....................................... 33
List of Hot, In-Demand Niches Online...............................................................35
Chapter 4: Selling Products Online
Selling Products on the Internet........................................................................ 39
Types of Products You Can Sell Online ............................................................. 40
Digital Products...................................................................................................41
Physical Products ............................................................................................... 44
Physical Product vs. Digital Product - Pros & Cons ...........................................45
Chapter 5: Copywriting
Salesmanship in Print........................................................................................ 50
Why is Copywriting Important? .........................................................................51
Copywriting: Writing the Perfect Headline ........................................................52
Copywriting: Writing the Introduction ..............................................................54
Copywriting: Body and Conclusion ....................................................................55
Copywriting: Publishing Your Work...................................................................57
Copywriting: Planning Your Message................................................................ 58
A Short List of Words that Sell ...........................................................................59
All-Time Attention Grabbing Headlines.............................................................61
Chapter 6: Search Engine Optimization
What is Search Engine Optimization (SEO)? .....................................................65
Why is Search Engine Optimization Important? .............................................. 66
Steps for Search Engine Optimization (SEO).....................................................67
Going After the Competition With SEO ............................................................ 69
Building a Content-Rich Site ............................................................................. 70
Chapter 7: Leveraging on Affiliate Programs
What is an Affiliate Program?.............................................................................74
Why Use Affiliate Programs? ..............................................................................75
How to Set Up an Affiliate Program for Your Products .....................................76
Recommended Affiliate Programs..................................................................... 78
How to Recruit Affiliates.....................................................................................79
Joining Affiliate Programs to Multiply Your Income Streams.......................... 82
What to Look for in an Affiliate Program before Joining.................................. 84
Places to Hunt for Rewarding Affiliate Programs ............................................. 85
Chapter 8: Striking Joint Venture Deals
Why Joint Venture is the Best Free Marketing Method.................................... 90
Joint Venture in a Nutshell.................................................................................91
Writing Your Joint Venture Proposals .............................................................. 92
How to Look for Joint Venture Partners ........................................................... 93
Tips on Getting JV Partners................................................................................95
Chapter 9: Making Even More Money with Resell Rights
What is Resell Rights?........................................................................................ 99
Types of Resell Rights ...................................................................................... 100
How to Use Resell Rights in Your Favor........................................................... 101
What to Look for in a Resell Rights Product Before Investing ........................103
Chapter 10: Going Viral with Viral Marketing
Top Viral Marketing Success Stories ................................................................107
Key Elements of Viral Marketing Success ........................................................109
Types of Viral Marketing Methods ................................................................... 113
Chapter 11: Publishing Your Own Mailing List & Newsletter
Mailing List - Your Personal Gold Mine ........................................................... 118
Publishing Your Own Newsletter...................................................................... 119
Auto Responders - Your Main Asset.................................................................120
How to Publish a Successful Newsletter ...........................................................122
Making Money from Your Mailing List ............................................................123
How to Collect Subscriber Leads ......................................................................125
Chapter 12: Free & Low Cost Advertising Methods
Free & Low Cost Advertising - Do They Still Work? ........................................129
Writing & Submitting Articles ..........................................................................130
Using Traffic Exchanges ................................................................................... 131
Link Exchanges .................................................................................................133
Participating in Forums ....................................................................................134
E-zine Advertising............................................................................................. 135
Press Releases ...................................................................................................136
Using Pay-Per-Click (PPC)................................................................................138
Summary ...........................................................................................................142